Oracle 1Z0-1031 問題集

質問 1：
In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?
A. Buy
B. Target
C. Optimize
D. Avoid
正解：A

質問 2：
You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?
A. In addition to the classification rule, you also need to configure a chint rule.
B. It takes one week after rule creation for data to be mapped to prescribed categories.
C. You must wait at least thirty minutes after creating a classification rule to start using it.
D. The old rules must be purged prior to running the newly created rule.
正解：C

質問 3：
Describe the features of an Audience Injection App that uses SDT.
A. The client shares the audience with you. This will generate an email notification that includes the audience composition.
B. BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
C. The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
D. The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
正解：B

質問 4：
You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
A. Global DMP nerve center
B. Global template with local nuances
C. A single seat shared by all regions
D. Full agency control
E. Horizontal regional empowerment
正解：C

質問 5：
Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)
A. bk_addAddressHash
B. bk_addEmailHash
C. bk_addZipHash
D. bk_addPhoneHash
E. bk_addNameHash
正解：B,D

質問 6：
Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)
A. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
B. Uses a transparent 1x1 image pixel
C. Only data on users that are seen on a go-forward basis is sent.
D. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
E. Audience data on past users is sent.
正解：A,B

質問 7：
Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.
A. The click-through URL must be added to the Media Click tag.
B. The DoubleClick Campaign Manager macros are different for every creative.
C. The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
D. The BlueKai Site ID is different for every Media Click tag.
正解：C

質問 8：
There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)
A. Paste a pixel campaign delivery.
B. Real-time server data transfer
C. User Data API
D. JSON return tag
E. Batch server data transfer
正解：B,D