Salesforce MKT-101 問題集

質問 1：
Northern TrailOutfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?
A. Sender Profile and AMP script Lookup
B. DeliveryProfile and AMP script Lookup
C. Send Classification and Subscriber Attributes
正解：A

質問 2：
A healthcare company imports its patient portal registrations at the parent level business unit (BU). Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
A. Create automations that import the data directly into the child BUs to bypass the parent level BU.
B. After the file import, use the transfer file activity to move data into data extensions in child BUS.
C. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
正解：C

質問 3：
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?
A. Configure Field-Level Encryption in import file.
B. Specify character encoding in import file.
C. Manager Files in File Transfer.
正解：C

質問 4：
Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
A. Configure Eastern Content Tagging to automatically tag stock art.
B. Import a metadata tag index for the stock art so the images are searchable
C. Select categories and content type from the import dropdown when importing images.
正解：B

質問 5：
An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?
A. Create a data filter on the data extension.
B. Write a query to create a filtered data extension.
C. Filter the.csv file before import.
正解：A

質問 6：
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
A. Email Engagement
B. Web Conversion
C. Manual Engagement
正解：B

質問 7：
A marketer wants to store all the attributes fora triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?
A. Include Subscriber key and Emailaddress field as primary key.
B. Select the Use for triggered send' checkbox.
C. Create from template and choose triggered Send Data Extension template.
正解：B