CIW 1D0-623 問題集

質問 1：
Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information What would be the next area to improve?
A. Provide training for all employees in the company regarding legal and regulatory compliance
B. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
C. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information
D. Implement regular reviews ofoutbound communications
正解：C

質問 2：
Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates.
She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats?
A. Manage and mitigate
B. Monitor and revise
C. Identify and resolve
D. Asses and evaluate
正解：C

質問 3：
A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site.
What is the most cost effective way to make sure potential customers can still reach him?
A. Hire someone to create and maintain his online presence on other social media sites.
B. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)
C. Ignore the other sites because his primary audience does not participate on them.
D. Create placeholder pages that redirect visitors to his Web site or other social media sites.
正解：D

質問 4：
Which of the following is a benefit of social media auditing?
A. Compare your social media presence to your competitors.
B. Focus efforts on only the most important social media sites.
C. Maintain a specific style and tone in future social media posts.
D. Prevent bad data from entering the campaign decision making process.
正解：A

質問 5：
A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale.
What is the company trying to calculate?
A. Follower sentiment
B. Return on investment
C. Return on engagement
D. Customer loyalty
正解：C

質問 6：
A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?
A. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.
B. Record the speech and post it on the company's Web site with a text transcript.
C. Contract with a reality television producer to create a short run series for cable broadcast.
D. the format of the speeches to a question and answer panel with four to five participant
正解：A