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Oracle 1Z0-1032-21 問題集

1Z0-1032-21

試験コード:1Z0-1032-21

試験名称:Oracle Responsys Marketing Platform 2021 Implementation Essentials

最近更新時間:2024-04-29

問題と解答:全73問

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質問 1:
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?
A. Measure = Responders, Event Date = 3 days
B. Measure = Unique Conversions, Event Date = 3 days
C. Measure = Total Clicks, Interval = 3days
D. Measure = Single Clicks, Sent Date = 3 days
E. Measure = Responders, Interval = 3 days
正解:C

質問 2:
You discovered that your main competitor's employeesare subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?
A. Search the list for the domain name of the competitor and select the block option for each user that is found.
B. Periodically run the scrub utility and delete all email addresses from your competitor's domain.
C. Create a Non-Competitor Program using Program Designer.
D. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
正解:B

質問 3:
Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?
A. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
B. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
C. You can only modify profile lists used for mobile campaigns through Connect uploads.
D. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
正解:A

質問 4:
You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
A. Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
B. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
C. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
D. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
正解:A

質問 5:
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
A. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
B. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
C. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
D. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
正解:C

質問 6:
You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
A. You mustpurchase Premium tracking in order to support link tracking in Responsys.
B. In the SMS campaign message designer, enable conversion tracking.
C. You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
D. In the SMS campaign message designer, you must enable link tracking for the campaign.
E. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
正解:B,C,D,E

質問 7:
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
A. EntryTracking Variable
B. Custom Event
C. Custom SQL Variable
D. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
E. This is not possible, because only one RIID_ can be in a program at a time.
正解:A

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Oracle Responsys Marketing Platform 2021 Implementation Essentials 認定 1Z0-1032-21 試験問題:

1. You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

A) The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
B) Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
C) You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the aliasmatches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
D) The HTML coder didn't include the <#data> directiveand declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.


2. You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A) Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
B) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
C) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
D) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.


3. Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?

A) Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
B) Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
C) It is not possible to store an Entry Tracking variable in a PET table.
D) Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.


4. You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

A) You need to create a new user specifically for Responsys from within the Salesforce.com application.
B) Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
C) You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
D) You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.


5. Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?

A) Import a private encryption key the customer created to be used when the export runs.
B) Import a public encryption key the customer created to be used when the export runs.
C) Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
D) Create a Responsys security key in the Account Administration screen. Import this key when creating the export.


質問と回答:

質問 # 1
正解: C
質問 # 2
正解: A
質問 # 3
正解: B
質問 # 4
正解: B
質問 # 5
正解: D

1Z0-1032-21 関連試験
1Z0-1032-20 - Oracle Responsys CX Marketing Platform 2020 Implementation Essentials
1z0-1032-22 - Oracle Responsys Marketing Platform 2022 Implementation Professional
1Z0-1032-20-JPN - Oracle Responsys CX Marketing Platform 2020 Implementation Essentials (1Z0-1032-20日本語版)
1Z1-1032 - Oracle Responsys Marketing Platform 2019 Implementation Essentials
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