Marketo MCE 問題集

質問 1：
A marketer has created a Smart Campaign with the Flow displayed in the screenshot:

Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?
A. The attribute 'Region' will be updated. 'Profile Type' & 'Topics of Interest' won't get an update.
B. The attribute 'Profile Type' will be updated. 'Region' & 'Topics of Interest' won't get an update.
C. All attributes will be updated.
D. The attribute 'Topics of Interest' will be updated. 'Region' & 'Profile Type' won't get an update.
正解：B

質問 2：
How is Marketo different from an email service provider (ESP)?
A. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
B. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
C. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
D. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
正解：D

質問 3：
A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?
A. A lead is added to the CRM and synced to Marketo.
B. A lead fills out a form on a landing page in the program.
C. Admin Acquisition Program is automatically assigned to new leads.
D. A lead needs to be sent to a CRM to receive an acquisition program.
正解：D

質問 4：
A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total.
Which modification excludes these populations from the report?
A. "Lead Created At" in the Setup tab
B. Exclusionary filters in the Smart List tab
C. "Group Leads by" in the Setup tab
D. Custom Columns in the Smart List tab
正解：D

質問 5：
The email marketing manager receives an alert that a lead has unsubscribed. The marketing manager wants to reset the lead's score to 0.
In which two ways can this be done? (Choose two.)
A. Do nothing because unsubscribing automatically resets the score to "0".
B. Set up a batch smart campaign with a flow action step to change the score to "0".
C. Mark the lead as marketing suspended because that will automatically change the score to "0".
D. Set up a list called "reset leads score to 0" and add the lead to that list.
E. Change the score manually to 0 on the Lead Details page.
正解：B,E

質問 6：
What is the difference between hard bounces and soft bounces?
A. A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.
B. A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.
C. A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.
D. A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.
正解：B