410-101の無料問題集（152題）、410-101認定試験参考書

Facebook 410-101 問題集

試験コード：410-101

試験名称：Facebook Certified media buying professional

最近更新時間：2024-04-25

問題と解答：全152問

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質問 1：
An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.
A. You should increase attribution window to 7 days.
B. Run retargeting campaigns to people who have made purchased in the past 10 days.
C. Change optimization from custom conversions to value optimization.
D. Delete all remarketing campaigns
正解：A

質問 2：
Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.
A. Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
B. Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
C. Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
D. Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 3：
What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.
A. Change your core audience's interests to exclude certain content categories.
B. Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.
C. Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.
D. Block certain categories in your Ads Manager.
正解：B,C,D
解説: (Topexam メンバーにのみ表示されます)

質問 4：
You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.
A. Change optimization from standard delivery to accelerated delivery.
B. Change the optimization to daily unique reach.
C. Add three new images into the ad set
D. Change the campaign objective to engagement.
E. Include Audience Network as additional placement
正解：A,E

質問 5：
You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.
A. Always include the country code as part of your customer's phone numbers.
B. For customer lifetime value rate your customers on a ranking from 1-10
C. Convert different currencies into the same one.
D. Always include your customers' countries in their own column in your file.
E. Include only customers with highest value order for best performance.
正解：A,C,D
解説: (Topexam メンバーにのみ表示されます)

質問 6：
After 6 weeks of running campaigns, you've spent exactly $11,958 total. You go to your data and realize that you've sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.
A. $3,500
B. $3,042
C. $4,042
D. $4,422.16
正解：D
解説: (Topexam メンバーにのみ表示されます)

質問 7：
Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.
A. Select video views objective in order to run on both placements.
B. Make sure video has sound
C. Select reach objective to optimize delivery.
D. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
E. Shorten the video length to 15 seconds in order to run both placements.
F. Shorten the video length to 20 seconds in order to run on both placements.
正解：A,B,D,E
解説: (Topexam メンバーにのみ表示されます)

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Facebook Certified media buying professional 認定 410-101 試験問題:

1. A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

A) Facebook will store all data from your CRM but hash it so people can't see private info.
B) When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
C) When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
D) The matched and unmatched hashes are deleted.
E) Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
F) The matched and unmatched hashes are kept for 180 days.

2. Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

A) Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
B) Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
C) Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
D) Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.

3. An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A) You should increase attribution window to 7 days.
B) Run retargeting campaigns to people who have made purchased in the past 10 days.
C) Change optimization from custom conversions to value optimization.
D) Delete all remarketing campaigns

4. Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

A) Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
B) Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
C) Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
D) Buy through the reach and frequency and set a frequency of 2 every 7 days.
E) Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.

5. What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

A) Complete Registration
B) View Content
C) Lead
D) Add to Cart
E) Purchase Event
F) Add Payment Info

質問と回答：

質問 # 1
正解： C、D、E

質問 # 2
正解： B

質問 # 3
正解： A

質問 # 4
正解： A

質問 # 5
正解： B、C、D、E