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Facebook 410-101 問題集

410-101

試験コード:410-101

試験名称:Facebook Certified media buying professional

最近更新時間:2025-06-28

問題と解答:全152問

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質問 1:
What is not an action measured through Facebook attribution system?
Choose only ONE best answer.
A. Phone call sales conversion
B. POS purchase conversion
C. Link Clicks
D. Mobile app installs
E. Outbound links
F. Third party (Google) link click
正解:F
解説: (Topexam メンバーにのみ表示されます)

質問 2:
When should you migrate a Fan Page into Business Manager?
(Select 3 that apply)
Choose ALL answers that apply.
A. You want to control your Fan Page through your personal Facebook account
B. You need to keep your business assets secure
C. You use a vendor.
D. Your business has a marketing team
正解:B,C,D
解説: (Topexam メンバーにのみ表示されます)

質問 3:
What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.
A. Actions happened 28 days after someone clicked your ad.
B. Actions happened 28 days after someone viewed your ad
C. Actions happened 1 day after someone viewed your ad.
D. Actions happened 28 days after someone viewed your ad.
正解:A,C
解説: (Topexam メンバーにのみ表示されます)

質問 4:
You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.
A. Tag influencers in the video.
B. Add thumbnail image with less than 20% text
C. Take off subtitles
D. Reduce video length to 1 minute.
E. Change video so that it does not require sound in the beginning
正解:A,B,E

質問 5:
You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you've spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don't go over your $10,000 budget?
Choose only ONE best answer.
A. Set up your account spending limit to $10,000
B. Set up a lifetime budget for your campaigns to $10,000
C. Set up your billing threshold to $10,000
D. Configure your campaign limit to $10,000
正解:A
解説: (Topexam メンバーにのみ表示されます)

質問 6:
You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.
A. Conversion and traffic ads.
B. Post Engagement and brand awareness ads.
C. Video Views, lead generation, and traffic ads.
D. Traffic and store visit ads.
E. Conversion and product catalog sales / dynamic ads.
F. Traffic and conversion ads.
正解:E
解説: (Topexam メンバーにのみ表示されます)

質問 7:
Your client wants you to build three new audiences based on their current digital assets. They currently have a Fan Page, Website with no pixel, Customer Database, Email Database, and Core/Saved Audiences.
They've just learned about Similar Audiences, so would like you to build three new similar audiences to use as seed audiences.
Which digital assets can be used as seed audiences for this task?
Select all that apply.
Choose ALL answers that apply.
A. Fan Page
B. Email Database
C. Saved/Core Audiences
D. Customer Database
E. Website with no pixel
正解:A,B,D
解説: (Topexam メンバーにのみ表示されます)

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Facebook Certified media buying professional 認定 410-101 試験問題:

1. When should you migrate a Fan Page into Business Manager?
(Select 3 that apply)
Choose ALL answers that apply.

A) You want to control your Fan Page through your personal Facebook account
B) You need to keep your business assets secure
C) You use a vendor.
D) Your business has a marketing team


2. You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?
Choose only ONE best answer.

A) $11,500
B) $12,500
C) $10,000


3. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) Run conversion ads to the website for the new product launch to women.
B) You should invest more than 50% of your budget in Los Angeles.
C) Build a new core/saved audience based on married women who are interested in high-end fashion brands.
D) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.


4. You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

A) You need to split the ad sets into different campaigns.
B) Each country should have its own audience and ad set.
C) You need to expand your audience to people older than 26 years old.
D) You should invest more money and increase your budget.
E) You should change the interests in the audience completely.


5. Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.

A) Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
B) Branding campaigns usually perform better when optimized through CPM than CPA.
C) Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
D) For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.


質問と回答:

質問 # 1
正解: B、C、D
質問 # 2
正解: C
質問 # 3
正解: B、C、D
質問 # 4
正解: B
質問 # 5
正解: A、B、C、D

410-101 関連試験
310-101J - Facebook Advertising Core Competencies (310-101日本語版)
310-101 - Facebook Advertising Core Competencies
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