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Facebook 410-101 問題集

410-101

試験コード:410-101

試験名称:Facebook Certified media buying professional

最近更新時間:2024-04-16

問題と解答:全152問

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質問 1:
You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.
A. Can occur multiple times per link click / view
B. Uses the ContentView event, so it's available as part of the Facebook pixel base code
C. Uses the PageView event, so it's available as part of the Facebook pixel base code
D. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
E. Has a fixed long 45 days attribution window
正解:C,D
解説: (Topexam メンバーにのみ表示されます)

質問 2:
Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.
A. The expected CPM can't be compared between the impressions and video views campaigns.
B. The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
C. The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
D. The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
正解:B,C,D
解説: (Topexam メンバーにのみ表示されます)

質問 3:
A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.
A. Delete all excessive pop-ups in the landing page.
B. Connect the branding in your client's ad with that of the landing page.
C. Add a thank you page to the landing page.
D. Present offer upfront in your ad copy and creative.
正解:A,B,D
解説: (Topexam メンバーにのみ表示されます)

質問 4:
You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.
A. An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.
B. A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.
C. You ad campaigns need to be making at least 50 conversions per week.
D. You ad campaigns need to be making at least 50 conversions per month.
E. You need to have Facebook pixel implemented
正解:B,C,E
解説: (Topexam メンバーにのみ表示されます)

質問 5:
You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.
A. You run different conversion campaign ads for all events currently being measured on the website.
B. Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
C. Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
D. Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
正解:B,C
解説: (Topexam メンバーにのみ表示されます)

質問 6:
You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.
A. You should change the set up to campaign budget optimizatio
B. You should increase the number of ads within each ad set
C. You should change the campaign objective
D. You should change the set up to daily budget
正解:A

質問 7:
Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.
A. Post Engagement
B. Brand Awareness
C. Video Views
D. Store Visits
E. Conversions
正解:A,B,C
解説: (Topexam メンバーにのみ表示されます)

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Facebook Certified media buying professional 認定 410-101 試験問題:

1. You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

A) You build a new saved audience to reach new potential customers and run the 30% discount campaign.
B) You build a custom audience based on people who've visited blog posts related to the product in the past
45 days, and run the 30% discount campaign.
C) You build a similar audience based on people who've checked out and run the 30% discount campaign.
D) You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.


2. Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

A) TRP buying
B) Auction optimized for video views
C) Auction optimized for reach
D) Reach and frequency
E) Auction optimized for brand awareness


3. You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.

A) Pixel Moderator
B) Pixel Ad Manager
C) Pixel Editor
D) Pixel Standard Access
E) Pixel Event Manager


4. You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.

A) You should upload a customer database and analyze their behaviors.
B) People who have viewed a view post on your Fan Page.
C) You should research people connected to your Fan Page.
D) You should research all users on Facebook with certain characteristics that match your target market.


5. You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

A) You run different conversion campaign ads for all events currently being measured on the website.
B) Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
C) Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
D) Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.


質問と回答:

質問 # 1
正解: B、D
質問 # 2
正解: A、D
質問 # 3
正解: C
質問 # 4
正解: C、D
質問 # 5
正解: B、C

410-101 関連試験
310-101J - Facebook Advertising Core Competencies (310-101日本語版)
310-101 - Facebook Advertising Core Competencies
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