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Facebook 410-101 問題集

410-101

試験コード:410-101

試験名称:Facebook Certified media buying professional

最近更新時間:2026-07-16

問題と解答:全152問

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質問 1:
Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.
A. Post engagement objective campaigns need a minimum of $4 a day.
B. You should increase lifetime budget to $75 in order to meet minimum requirements.
C. You need to increase the budget to $50 in order to optimize for daily budget.
D. There is no need to make any changes to their campaign.
正解:C
解説: (Topexam メンバーにのみ表示されます)

質問 2:
You've launched two campaigns with five ad sets. Two ad sets are not spending their budget.
As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set.
What are some of the reasons your ad sets are not running?
Select all that apply.
Choose ALL answers that apply.
A. You've reached the limit of the campaign.
B. Your ads within the ad set were not approved.
C. The ad set audience is too large.
D. Your ad set is not active.
E. Your ad is scheduled for a future date.
正解:A,B,D
解説: (Topexam メンバーにのみ表示されます)

質問 3:
Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.
A. You can set up a brand lift study through your Business Manager.
B. The difference between the test group and the control group are analyzed to see the results of a brand lift study.
C. People within the test group that will view your ads become part of the exposed group.
D. People within the control group that will view your ads become part of the exposed group.
E. The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
正解:C,E
解説: (Topexam メンバーにのみ表示されます)

質問 4:
You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.
A. You should upload a customer database and analyze their behaviors.
B. People who have viewed a view post on your Fan Page.
C. You should research people connected to your Fan Page.
D. You should research all users on Facebook with certain characteristics that match your target market.
正解:C,D
解説: (Topexam メンバーにのみ表示されます)

質問 5:
You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.
A. You are not able to set up franchise locations on Facebook.
B. Open a Global Fan Page.
C. Open a new Fan Page for each location.
D. Open one Fan Page with multiple locations.
正解:D
解説: (Topexam メンバーにのみ表示されます)

質問 6:
What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.
A. Traffic
B. App Installs
C. Store Visits
D. Messages
E. Lead Generation
F. Page Likes
正解:B,C,E
解説: (Topexam メンバーにのみ表示されます)

質問 7:
You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.
A. Yes, but only if they are also employees of the Business Manager Account.
B. No, since they are employees and not administrators at the Business Manager Account.
C. Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
正解:B
解説: (Topexam メンバーにのみ表示されます)

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Facebook Certified media buying professional 認定 410-101 試験問題:

1. You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.

A) You can't build this type of audience or segmentation.
B) You should exclude purchase events from the past 6 months and include purchase events from the past
12 months.
C) You should include people who have made purchases in the past 12 months and past 6 months.
D) You should exclude people who have made purchases in the past 6 months.
E) You should include purchase events from the past 12 months and exclude purchase events from the past
6 months.


2. Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.

A) You should run a standard delivery.
B) You should set up a maximum bidding price.
C) You should set up a minimum bidding price.
D) You should run an accelerated delivery.


3. An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

A) You should unify both audiences into one, as your ad sets are competing with each other.
B) You should stop using the audience where you are spending 20% of the budget.
C) You should continue running the ads, as they are working properly.
D) You should stop spending more money on the audiences where you have spent 80% of the budget.


4. What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

A) Deliver ads to people based on users who generate the most revenue.
B) Measure cross-channel conversions.
C) Create custom audiences from offline events.
D) Integrate your offline events with website conversions.


5. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) Run conversion ads to the website for the new product launch to women.
B) You should invest more than 50% of your budget in Los Angeles.
C) Build a new core/saved audience based on married women who are interested in high-end fashion brands.
D) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.


質問と回答:

質問 # 1
正解: A
質問 # 2
正解: B、D
質問 # 3
正解: A
質問 # 4
正解: A、B、C
質問 # 5
正解: B、C、D

410-101 関連試験
310-101 - Facebook Advertising Core Competencies
310-101J - Facebook Advertising Core Competencies (310-101日本語版)
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