410-101の無料問題集（152題）、410-101認定試験参考書

Facebook 410-101 問題集

試験コード：410-101

試験名称：Facebook Certified media buying professional

最近更新時間：2025-04-26

問題と解答：全152問

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質問 1：
What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.
A. Deliver ads to people based on users who generate the most revenue.
B. Measure cross-channel conversions.
C. Create custom audiences from offline events.
D. Integrate your offline events with website conversions.
正解：A,B,C
解説: (Topexam メンバーにのみ表示されます)

質問 2：
An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.
A. You should unify both audiences into one, as your ad sets are competing with each other.
B. You should stop using the audience where you are spending 20% of the budget.
C. You should continue running the ads, as they are working properly.
D. You should stop spending more money on the audiences where you have spent 80% of the budget.
正解：A
解説: (Topexam メンバーにのみ表示されます)

質問 3：
You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.
A. You can use DNS TXT record set up to verify your domain.
B. You can't block lists of websites for your campaigns.
C. You can upload an HTML file to verify your domain.
D. You can add a .csv file with a list of all the websites you want to block.
E. You should add your domain URL as a list of verified domains.
正解：A,C,D
解説: (Topexam メンバーにのみ表示されます)

質問 4：
You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.
A. Change optimization from standard delivery to accelerated delivery.
B. Change the optimization to daily unique reach.
C. Add three new images into the ad set
D. Change the campaign objective to engagement.
E. Include Audience Network as additional placement
正解：A,E

質問 5：
A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.
A. Delete Audience #2 and run ads on Audience #1.
B. Change Audience #1 interests to something different that still appeals to apparel.
C. Merge both audiences and run the campaign only on one audience.
正解：B,C
解説: (Topexam メンバーにのみ表示されます)

質問 6：
You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.
A. Yes, but only if they are also employees of the Business Manager Account.
B. No, since they are employees and not administrators at the Business Manager Account.
C. Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 7：
You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.
A. You need to run dynamic ads for the pixel to detect your Product Catalog
B. Install the Facebook pixel helper and make sure your pixel is detected
C. Create a new Facebook pixel and install the new pixel on your site
D. Go to the Product Catalog Preference API and troubleshoot your pixel
E. Go to your Business Manager and associated your pixel with the Product Catalog.
正解：B,D,E

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Facebook Certified media buying professional 認定 410-101 試験問題:

1. You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

A) You should bid for impressions and measure impressions.
B) You should bid for CPM and measure conversions.
C) You should bid for installs and measure impressions.
D) You should bid for clicks and measure impressions.
E) You should bid for conversions and measure impressions.

2. What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

A) Complete Registration
B) View Content
C) Lead
D) Add to Cart
E) Purchase Event
F) Add Payment Info

3. You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

A) Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.
B) Your community manager should add the new employee to their personal Facebook profile.
C) Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
D) Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.

4. You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

A) Change optimization from standard delivery to accelerated delivery.
B) Change the optimization to daily unique reach.
C) Add three new images into the ad set
D) Change the campaign objective to engagement.
E) Include Audience Network as additional placement

5. You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you've spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don't go over your $10,000 budget?
Choose only ONE best answer.

A) Set up your account spending limit to $10,000
B) Set up a lifetime budget for your campaigns to $10,000
C) Set up your billing threshold to $10,000
D) Configure your campaign limit to $10,000

質問と回答：

質問 # 1
正解： A

質問 # 2
正解： B、C、D、E

質問 # 3
正解： D

質問 # 4
正解： A、E

質問 # 5
正解： A