Adobe AD0-E556 問題集

質問 1：
A company buys a webinar solution that connects to its Adobe Marketo Engage instance via API. The Marketing VP wants to quickly scale the volume of webinars from once a month for North America to three times a month globally. All webinars will be in English. The company markets to three different regions, and the content of all assets such as the landing page and emails need the option to vary the content for different combinations of region and industry.
The Marketing VP wants to see the results of each webinar reported at the global level. The Demand Generation Manager wants to see the results of each webinar reported at the regional level.
Which two actions should the Marketo Engage Architect recommend to meet these requirements? (Choose two.)
A. Create a global webinar program template that contains each region's local assets when it is cloned
B. Create a webinar email asset in the program template that uses Velocity Scripting to populate region and industry
C. Create a regional webinar program template with a consistent naming convention
D. Create a webinar email template with snippets to populate content by region and industry
E. Create a webinar email template with program tokens to populate content by region and industry
正解：B,C
解説: (Topexam メンバーにのみ表示されます)

質問 2：
An Architect notices that deliverability is slowly decreasing over time. After pulling a year of reports, the Administrator notices that the number of emails per month has increased from 3 to 10. The unsubscribe rates nearly double each quarter. Per the CMO, the amount of marketing activity must remain the same.
Which two actions can the Architectr take to make sure emails reach people in their database? (Choose two.)
A. Make marketing emails operational so people who have unsubscribed continue to receive ^ communications
B. Decrease behavior scores when someone unsubscribes from an email
C. Implement communication limits so people receive fewer emails
D. Create a "marketable" smart list to include on every send that excludes multiple soft bounces
E. Work with the marketing team to decrease the number of email sends per month
正解：C,E
解説: (Topexam メンバーにのみ表示されます)

質問 3：
The VP of Marketing is concerned about the workload of the marketing team and wants to hire an agency to assist the team by building campaigns and programs within their Adobe Marketo Engage instance. The biggest concern is adding users who may be able to access and accidentally break established templates, nurture campaigns, and scoring. Therefore, the users will only be able to work in the Marketing Activities area.
The agency will have access to building programs, campaigns, emails, and landing pages.
What is the best set of user role permissions for the agency users?
A. Edit Marketing Asset, Edit Campaign, Activate Trigger Campaign, Clone Marketing Asset
B. Edit Marketing Asset, Access Email, Access Landing Page, Export Analytics Data
C. Web Campaign Editor, Access Email, Activate Trigger Campaign, Clone Marketing Asset
D. Access Email, Access Landing Page, Web Campaign Editor, Edit Marketing Asset
正解：D

質問 4：
After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.
Before pushing this change live, which stakeholders must be enabled in the new process?
A. Marketing team, Sales Operations, and the Head of Sales
B. Sales Operations, Sales Representatives, Sales Managers, and Data Analysts
C. The CMO. Data Analysts, the Head of Sales, and the Marketing team
D. CMO, CFO, Sales Operations, Head of Sales, and the Marketing team
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 5：
An Adobe Marketo Engage Architect is working for a car manufacturing company in Japan and wants to solve two problems:
1. Receiving errors when trying to integrate Marketo Engage with Salesforce's Custom Object, the custom object of Salesforce is storing the offers and gifts given to each car owner.
2. Store the periodic details of car services of owners in Marketo Engage. This will help the team to edit the records in Marketo Engage. Also, use Filter and Triggers for sending service reminders on Marketo Engage.
This data at present is maintained offline in Excel.
In which two ways can the Architect solve these challenges? (Choose two.)
A. Problem 1: Set the user profile of the Marketo Engage sync user to Admin in Salesforce
B. Problem 2: The Admin can create a segmentation in Marketo Engage
C. Problem 2: The Admin can use Marketo Engage Custom object
D. Problem 1: Set the language of Marketo Engage sync user to English in Salesforce
E. Problem 2: The Admin can use Marketo Engage custom activities
正解：C,D
解説: (Topexam メンバーにのみ表示されます)