Adobe AD7-E601 問題集

質問 1：
A company wants to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. The company wants to limit this segment to only include customers after they have watched one video from the company's gated knowledge center, and who have contracts that expire in 3 months.
The company has mar-tech tools and services with which they track and communicate with clients:
* Adobe Analytics
* Adobe Experience Platform
* Adobe Campaign Standard
* Adobe Experience Manager
* CRM
* Google Adwords Account
Which steps should the company take to advertise?
A. Onboard the CRM data into the AEP dataset
Create a segment in Analytics that matches the business requirements and send to AEP dataset Share the segment with Google Adwords
B. Onboard the CRM data into Adobe Analytics
Create a segment in AEP-CDP that matches the business requirements
Share the segment with Google Adwords
C. Onboard the CRM data Into the AEP dataset
Create a segment in AEP-CDP that matches the business requirements
Share the segment with Google Adwords
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 2：
A clothing company is based in Canada. A marketer at the company wants to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. The marketer wants to send out the campaign on August 1.
The company sells the following summer products:
* Sandals
* Swimwear
* T-shirts
* Shorts
The available attributes are: customer_hobbies email opt in
The available events are:
producLbrowse
product_category
itemjd
How should the marketer configure this campaign?
A. For events select:
product.browse = last 90 days
product.category = Sandals. Swimwear, Tshirts, Shorts
Save the segment and schedule the export for 7/31
B. For attributes select: email opt in = YES
For events select:
product.browse = last 90 days
product.category = Sandals, Swimwear, Tshirts, Shorts
Save the segment and schedule the export for 7/31
For attributes select: email opt in = NO
C. For attributes select: email opt in = YES
For events select:
product.browse = last 90 days
producLcategory = sandals, swimwear, tshlrts. shorts
Save the segment and schedule the export for 8/1
For attributes select: email opt in = YES
D. For events select:
item_id = 1221
product_category = Sandals, Swimwear, Tshirts, Shorts
Save the segment and schedule the export for 7/31
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 3：
A food company offers monthly subscription meat boxes. People who buy bacon in the past 90 days typically spend 20% more. The company wants to use the Experience Platform to remind customers to add bacon to their upcoming subscription box to increase sales. Subscription boxes cannot be changed 2 weeks before delivery.
The company has the following data sources available to be imported:
* CRM system of customers
* Order Processing System detailing orders
* Product Catalog via Magento
* Adobe Analytics
The company uses the following tools to market to customers:
* Email
* Google Display Ads
* Facebook
* Adobe Target for personalization
How should the engineer set up the segment?
A. Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days
B. Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days AND LastWebVisit < 7 Days
C. emailOptlnFlag = Yes AND Order Contains "Bacon* AND NextDeliveryDate > 14 days
D. emailOptlnFlag = Yes AND Last 3 Orders Do not Contain 'Bacon" AND NextDeliveryDate > 14 days
正解：A
解説: (Topexam メンバーにのみ表示されます)

質問 4：
A company collects customer mobile numbers into AEP from multiple sources. One of the sources does not provide reliable data. The company will only use the unreliable data source as a backup source.
Which AEP feature should be used to meet this requirement?
A. Union schema
B. Merge policy
C. Identity namespace
正解：B
解説: (Topexam メンバーにのみ表示されます)