質問 1:A developer has a business process that has been defined in a scorecard. The scorecard
functions as expected and shows grades for each subsequent step as well as the overall
completion of the process, abandonment and failure of key steps. During the weekend the e-
commerce team has applied a release that made a few modifications to the checkout process.
The changes included:
-New Tags for the Tag management system.
-A new set of images for the site.
-A change in the CSS file that controls the formatting of the checkout form.
-A change in the cart checkout function timeout.
Although other site functionalities have not changed, and there have been no increases in user
complaints, the abandonment rate as reported by the scorecard has tripled. What could be the
cause of this change in the scorecard abandonment rate?
A. The new application timeout does not equal the canister session idle timeout.
B. The CSS file changes are interfering with the processing of the checkout page.
C. The end process event has been invalidated by the page image changes.
D. The new tags are interfering with checkout completion.
正解:A
質問 2:A KPI is composed of the events in the following image:

These events are weighted as indicated in the following image:

What is the formula for the weighted count used to compute the % Activity for event Promo Code
Issue and Abandon?
A. Weighted Count = 69 * 0.25
B. Weighted Count = 69 * (0.40 / 0.25)
C. Weighted Count = (69 * 0.40) / 0.25
D. Weighted Count = 69 * 0.40
正解:B
質問 3:A business analyst is working with a coupon code entry field, and wants to make an event that fires when the value entered is not a valid coupon code. There are 3000 valid coupon codes.
How can this be accomplished?
A. 1. Create an event called "Coupon Code Entry" that fires when the coupon code hit attribute is not empty.
2.Create a dimension text group list for Coupon Code Entry Value on the coupon code hit attribute.
3.Create a new event that fires when the Coupon Code Entry event does not fire on the relevant hit, and apply the Coupon Code Entry Valuedimension.
B. 1. Create an event called "Coupon Code Entry" that fires when the coupon code hit attribute is not empty.
2.Create a dimension text group list for Coupon Code Entry Value.
3.Create a group with the valid entries listed named "valid'.
4.Create an event that fires when the Coupon Code Entry event fires, but the Coupon Code Entry Value dimension value is not "valid'.
C. 1. Create an event called "Coupon Code Entry" that fires when the coupon code hit attribute is not empty.
2.Create a dimension text group list for Coupon Code Entry Value.
3.Create a group with the valid entries listed named "valid'.
4.Apply that dimension to the Coupon Code event.
5.Create a new event that fires when the Coupon Code event exists on hit, but the Coupon Code
Entry Value dimension value is "valid'.
D. 1. Create an event called "Coupon Code Entry" that fires when the coupon code hit attribute is not empty
2.Create a dimension for Coupon Code Entry Value.
3.Create an event that fires when the Coupon Code Entry exists on the hit with a value of "invalid".
4.Add the Dimension Coupon Code Entry Value to the new event.
正解:B
質問 4:A concert promotion site wants to understand if a particular genre of music is selling an atypical number of tickets. The event builder has created an event that counts the number of sales, and has applied a dimension that breaks out the sales by genre. The event was then designated as a Top Mover. However, in the Top Movers tab of the Event Manager, the music genre values are unavailable to be made as Top Movers. In order to be able to create these Dimensional Top Movers, the values must be:
A. Logged
B. Whitelisted
C. Whitelisted or observed values
D. Events
正解:B
質問 5:Which two report components are part of the Technical Site Metrics dashboard?
A. Session Count
B. Checkout Process Scorecard
C. Conversion Rate
D. Customer Experience KPI
E. Page Generation
正解:A,E
質問 6:An online retailer has been promoting high end product categories on their site, in an attempt to increase the average order value. An analyst at the online retailer is responsible for optimizing the conversion funnel and wants to analyze abandonment for visitors with high cart values ($500 or higher). The analyst also wants to be able to compare this segment of abandoned visitors to abandoned visitor segments with moderate cart values (>=$100 and <$500) and low cart values (<$100). Which dimension configurations should the analyst use?



A. Option A
B. Option C
C. Option D
D. Option B
正解:B
質問 7:A support team would like to learn more about failed searches. The event modeler creates a new event to record failed searches to build this report. What should be used to evaluate this event?
A. Every Hit
B. First Hit of Session
C. End of Session
D. Last Hit
正解:A
質問 8:Which statement about Ratio Reports is true?
A. Dimensions are restricted to the denominator of a Ratio Report.
B. Ratio Reports are restricted to time-based dimensions.
C. Ratio Reports cannot use dimensions.
D. Dimensions must be shared by the numerator and the denominator.
正解:D
質問 9:A support team would like to understand how failed searches impact purchases on a site. The event modeler is tasked to create a new report that shows the number of all failed searches. The event modeler creates a new event to record failed searches. What should be used to track this event?
A. Every Occurrence
B. Last Occurrence
C. First per Session
D. Last per Session
正解:A
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