CIMA E3 問題集

質問 1：
ABC is an independent training provider in Country F. It provides training in business related subjects to a wide range of corporate customers. All of its tutors must possess a nationally accredited training qualification before being allowed to teach and all of its courses follow nationally accredited programmes which are externally monitored. This is considered to be a critical aspect of its business reputation.
ABC has one major competitor, XYZ, within Country F. XYZ offers similar courses to ABC but its tutors do not have to have an accredited training qualification and its courses do not follow the national accredited programmes. The style and content of courses varies significantly between XYZ's centers.
There are a number of universities which offer nationally accredited courses within Country F. ABC does not consider these as competitors because typically they attract students wishing to undertake degree courses. The average university pass rate for nationally accredited programmes is currently higher than ABC's.
Which of the following types of benchmarking would be most useful for ABC?
A. Competitor
B. Internal
C. Strategic
D. Process
正解：C

質問 2：
Porter suggests that competitive advantage arises from the implementation of a generic strategy which best fits the organisation's environment. Which of the following are generic strategies'? Select ALL that apply.
A. A strategy in which its products or services are directed to a segment of the market rather than the market as a whole.
B. A strategy based upon persuading customers its products or services are of equivalent value to those of the market leader.
C. A strategy which is based upon the organisation achieving cost-parity with its competitors.
D. A strategy based upon persuading customers that its products or services are superior to its competitors products and services
E. A strategy which is based upon the business organising itself as the lowest-cost producer in its industry.
F. A strategy which makes investment decisions guided by a product's position in a product/market matrix.
正解：A,C,D,E

質問 3：
BCD is a manufacturer of electronic components. Based on research of its external environment BCD has chosen 'Customer Satisfaction' as one of its Critical Success Factors. In order to operationalise this Critical Success Factor, BCD's management must associate and select a number of relevant Key Performance Indicators.
Which THREE of the following Key Performance Indicators would be suitable to use in respect of Customer Satisfaction?
A. Number of employees leaving in the period.
B. Number of new customer accounts opened in the period.
C. The % of customers who recommend BCD's products.
D. Improvement in product quality.
E. Amount of money spent on advertising.
F. Number of products returned by customers.
正解：B,C,F

質問 4：
TTT, a manufacturer of computer monitors, is conducting a strategic analysis. Which THREE of the following should be classified as Threats?
A. An increase in the rate of inflation
B. A serious fire in its main factory
C. A 20% increase in corporate taxation
D. Its main competitor going out of business
E. A design fault means TTT must compensate customers
F. Consumers' increased preference for tablet computers
正解：A,C,F

質問 5：
Kanter identified seven 'power skills' that change agents need to overcome apathy or resistance to change.
Which of the following are power skills?
Select ALL that apply.
A. Ability to keep within a budget.
B. Ability to collaborate effectively.
C. Ability to develop relationships based on trust.
D. Ability to keep projects to a strict time-line.
E. Ability to work ethically and sustainably.
F. Ability to work independently.
正解：B,C,F