Salesforce MCC-201 問題集

質問 1：
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
A. Data Studio
B. Audience Studio
C. Google Analytics 360
D. Web Analytics Connector
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 2：
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers
A. ContactID was used as Subscriber Key
B. Synchronized Data Sources only push data every 15 minutes
C. Individual Level Tracking was not selected in Marketing Cloud Configuration
D. Email Address was used as Subscriber Key
正解：B,C
解説: (Topexam メンバーにのみ表示されます)

質問 3：
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended
A. A Create a new data extension and link it to the other data extension
B. Create additional attribute fields in the main contact data extension.
C. Create a new data extension and link it as a new population.
D. Create new Salesforce data and link it to the other data extensions.
正解：A
解説: (Topexam メンバーにのみ表示されます)

質問 4：
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?
A. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
B. Link the data extensions in an Attribute Group.
C. Establish data relationships and create Data Filters for the marketer to modify.
D. Create SQL Query Activities for the marketer to modify.
正解：A
解説: (Topexam メンバーにのみ表示されます)

質問 5：
Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.
What should a consultant recommend for segmentation?
A. Salesforce Campaign
B. Salesforce Report
C. Synchronized Data Extension
D. Salesforce Data Extension
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 6：
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?
A. Salesforce Data Entry Source on the Account Object
B. Salesforce Campaign Entry Source on the Lead Object
C. Salesforce Data Entry Source on the Contact Object
D. Welcome Email Configuration on the Account Object
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 7：
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?
A. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
B. Create a list in each BU and add subscribers with a matching Region to the list.
C. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
D. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
正解：D
解説: (Topexam メンバーにのみ表示されます)

質問 8：
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?
A. Journey Settings > Use email attribute from Contacts
B. Contact Evaluate > Evaluate all records
C. Journey settings > No re-entry
D. Contact Evaluation > Evaluate new records only
正解：B
解説: (Topexam メンバーにのみ表示されます)

質問 9：
Northern Trail (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Build to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could be using Automation Studio entirely.
Which three tasks would a consultant suggest for using Documentary Builder instead of Automation Studio?
Choose 3 Answers
A. Designing decision logic via an ... user interface.
B. Creating customer segments from multiple data extensions
C. Processing zipped encrypt
ed files containing subscriber data
D. Building simple segmented campaigns without SQL queries
E. Setting behavior-based goals
正解：A,D,E
解説: (Topexam メンバーにのみ表示されます)