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Salesforce MCC-201 問題集

MCC-201

試験コード:MCC-201

試験名称:Marketing Cloud Connect Essentials

最近更新時間:2025-06-11

問題と解答:全157問

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無料問題集MCC-201 資格取得

質問 1:
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'
A. Create an exclusion list with the known email addresses.
B. Populate a list using a query to exclude the subscriber key.
C. Create an auto-suppression list populated with subscriber keys.
D. Create an auto-suppression list populated with the known email addresses.
正解:D
解説: (Topexam メンバーにのみ表示されます)

質問 2:
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
A. Response are not sent with the Conversation Window.
B. Next keyword was not specified on the outbound message.
C. Response contained ''stop'' in the message content.
D. Responses are not sent within 24 hours of the outbound message.
正解:A,B
解説: (Topexam メンバーにのみ表示されます)

質問 3:
The marketing team at Northern Trail Outfitters is new to marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension.
Which solution the consultant recommend?
A. Separate template-based emails
B. Dynamic Content Blocks
C. Reference Content Blocks
D. AMPscript
正解:B
解説: (Topexam メンバーにのみ表示されます)

質問 4:
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended
A. A Create a new data extension and link it to the other data extension
B. Create additional attribute fields in the main contact data extension.
C. Create a new data extension and link it as a new population.
D. Create new Salesforce data and link it to the other data extensions.
正解:A
解説: (Topexam メンバーにのみ表示されます)

質問 5:
A service team manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contect is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the
"Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommenc to address this use case?
A. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.
B. Configure joumey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records.
C. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records.
D. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records.
正解:C
解説: (Topexam メンバーにのみ表示されます)

質問 6:
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
A. Lookup AMPscript function
B. Dynamic Content Block
C. LookupRows AMPscript function
D. Enhanced Dynamic Content Block
正解:C
解説: (Topexam メンバーにのみ表示されます)

質問 7:
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'
A. Reply Mail Management
B. Private Domains
C. Sender Authentication Package
D. Custom Delivery Profiles
正解:C
解説: (Topexam メンバーにのみ表示されます)

質問 8:
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?
A. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
B. Create a list in each BU and add subscribers with a matching Region to the list.
C. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
D. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
正解:D
解説: (Topexam メンバーにのみ表示されます)

質問 9:
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
A. %%view_online%%
B. %%view_email_url%%
C. %%vawp%%
D. %%view_as_webpage%%
正解:D
解説: (Topexam メンバーにのみ表示されます)

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Salesforce MCC-201 認定試験の出題範囲:

トピック出題範囲
トピック 1
  • Salesforce Marketing Cloud Overview: This section of the exam measures skills of a Salesforce Marketing Specialist and covers the foundational understanding of the Customer Success Platform and how Marketing Cloud fits into it. Candidates are expected to recognize the core features and value of Marketing Cloud, and how it supports customer engagement through personalized communication across multiple channels.
トピック 2
  • Marketing Cloud Connect: This section of the exam measures skills of a CRM Integration Analyst and covers the essentials of Marketing Cloud Connect and the different ways Salesforce clouds can be linked. It explores how Marketing Cloud integrates with Sales and Service Clouds, ensuring that marketing and CRM data work seamlessly together to drive unified experiences.
トピック 3
  • Personalized Digital Marketing: This section of the exam measures the skills of a Digital Marketing Manager and covers how to create tailored messaging using CRM data from Salesforce. It includes hands-on tasks such as building personalized emails in Content Builder, testing messages, sending them to various recipient types, and automating delivery through tools like Triggered Emails, Automation Studio, and Journey Builder. It also requires knowledge of how email sending works and how subscriber statuses affect delivery and engagement.
トピック 4
  • Synchronized CRM Data: This section of the exam measures the skills of a Data Integration Specialist and focuses on using Salesforce CRM data within Marketing Cloud. It covers the process of syncing data through Contact Builder, segmenting audiences using filters and SQL queries, creating Data Extensions, and using this information to build and test journeys in Journey Builder.
トピック 5
  • Marketing Cloud Connect Configuration: This section of the exam measures the skills of a Salesforce Administrator and covers the process of setting up a connection between Marketing Cloud and Salesforce. Candidates should understand the technical requirements, setup steps, terminology, and prework necessary to link accounts and allow data and functionality to flow between the systems.
トピック 6
  • Journey Builder: This section of the exam measures skills of a Journey Optimization Strategist and covers creating and managing customer journeys using Sales and Service Cloud activities. Candidates are expected to know how to track marketing interactions, automate reports, and view insights both within Marketing Cloud and Salesforce. The section also includes building dashboards to visualize performance and engagement metrics across campaigns.

参照:https://trailheadacademy.salesforce.com/classes/mcc201-link-your-salesforce-data-using-marketing-cloud-connect#

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MCC-201 関連試験
MKT-101 - Build and Analyze Customer Journeys using Marketing Cloud
JB-101 - Journey Builder 101
連絡方法  
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