Salesforce Marketing-Cloud-Advanced-Cross-Channel 問題集

質問 1：
How does Interaction Studio unify anonymous and known identities?
A. Interaction Studio uses third party software to match anonymous and known identities
B. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
C. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
D. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
正解：D

質問 2：
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?
A. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
B. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
C. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
D. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
正解：C,D

質問 3：
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?
A. Changes to a contact's attributes
B. Status change through contact deletion operation
C. Contact actions in response to marketing messages
D. Data-modifications to a contact's profile information
E. Data retention policies
正解：A,C,E

質問 4：
What user permission is required to configure SSO in social studio.
A. limited user
B. custom user
C. full user
D. Super user
正解：D
解説: (Topexam メンバーにのみ表示されます)

質問 5：
Which two statements are true when using Journey Data and Contact Data within Journey Builder?
A. Journey Data is a set of static values passed into the Journey for each contact
B. Journey Data is dynamic data that retrieves the latest value upon decision split execution
C. Contact Data is dynamic data that retrieves the latest value upon decision split execution
D. Contact Data is a set of static values passed into the Journey for each contact
正解：A,C

質問 6：
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?
A. Nullable fields to be used for comparing your Journey Data and Contact Data fields
B. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
C. An expression builder references Journey Data and Contact Data.
D. An expression builder references Journey Data and Journey Filtered : activities
正解：B,C

質問 7：
What is the most frequent option to refresh an Advertising Audience?
A. Weekly
B. BI-weekly
C. Monthly
D. Daily
E. Hourly
正解：C