Salesforce Pardot-Consultant 問題集

質問 1：
A customer is placing Pardot tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?
A. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
B. First-party tracking does not use cookies, while third-party tracking does.
C. First-party tracking is domain-based while third-party tracking is campaign-based.
D. First-party tracking is not an option in Pardot, while third-party tracking is.
正解：A

質問 2：
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?
A. Use the Add to Nurture action on page layouts.
B. Export contacts from Salesforce and import them into Pardot.
C. Add contacts to the program's Campaign as campaign members.
D. Use the Add to List completion action on forms.
正解：C

質問 3：
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Pardot & SFDC would you use?
A. Salesforce Queue
B. Pardot Marketing Campaign
C. Pardot Static List
D. Pardot Automation Rule
E. Pardot Engagement Program
正解：B,C,E

質問 4：
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Pardot feature should be used to accomplish this marketing effort?
A. Create an automation rule with rules to segment the prospects and actions send the emails
B. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
C. Create a static list to segment the prospects, and then schedule email list sends with completion actions
D. Create a list using a segmentation rule, then use completion actions on a form for the actions
正解：B

質問 5：
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?
A. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
B. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
C. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
正解：B

質問 6：
Upon provisioning Pardot, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?
A. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
B. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
C. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
D. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Pardot.
正解：B

質問 7：
Lenoxsoft needs to sync their Salesforce custom objects to Pardot prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?
A. Adjust the sync behavior on the pardot custom object to use the Salesforce value
B. Perform a full Pardot database sync, prior to creating the Salesforce custom object
C. Configure the Salesforce custom object to relate to th< account, lead, or contact
D. Create the Pardot custom object on the prospect level before the prospect Account level
正解：C

質問 8：
LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?
A. Hire an agency to create content.
B. Post content from other websites on your own site.
C. Focus on creating as much content as possible.
D. Start a company blog and promote a few high-quality pieces of content.
正解：D