Salesforce Pardot-Consultant 問題集

質問 1：
Select Assets that allow to Adjust prospects score
A. Tables
B. PI Completion Actions
C. Automation Rules
D. Segmentation Rules
E. Engagement Programs
正解：B,C,E

質問 2：
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?
A. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
B. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
C. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
D. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
正解：A

質問 3：
What is true about Pardot tracking? [Choose two answers]
A. Visitor filters can be added to Pardot to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
B. The code is generated from a Salesforce campaign
C. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
D. Cookies will always expire after 10 years
正解：A,C

質問 4：
What three features in Pardot can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
A. Email Templates
B. User Notifications
C. Social Posts
D. Dynamic Content
E. User Signatures
正解：A,D,E

質問 5：
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?
A. Export the form submission report and import, assigning to the correct user upon import.
B. Create a completion action on the "Request a Demo" form with the action to assign to user.
C. Add a completion action on the form to notify Admin, who manually assigns the prospect.
D. Run an automation rule to assign based on the "Request a Demo" submission and State field.
正解：D

質問 6：
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?
A. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
B. Upload files to Pardot > create an engagement program with actions: add to Salesforce campaign and assign to user
C. Enable connected campaigns and campaign member sync > add files to Pardot with completion action: assign to user
D. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
正解：A

質問 7：
LenoxSoft is using three Pardot Business Units: United States, South America and Canad a. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?
A. Marketing data sharing rules on contact roles
B. Marketing data sharing rules on accounts
C. Marketing data sharing rules on opportunities
D. Marketing data sharing rules on prospects
正解：C

質問 8：
LenoxSoft just purchased Pardot and will be migrating to Pardot from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?
A. Install the Salesforce AppExchange Package and verify the Salesforce connector
B. Export all the data and assets from the existing tool
C. Salesforce Connector User has 'Read1 permission to the custom object
D. Complete the technical setup items and create Pardot users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
正解：B