Google adwords-fundamentals 問題集

質問 1：
To determine which ad language to target to a user, the AdWords system refers to that user's?
A. Home country's language
B. Internet Protocol (IP) address
C. Operating system language
D. Google interface language setting
正解：D
解説: (Topexam メンバーにのみ表示されます)

質問 2：
What happens when an advertiser sets a daily budget lower than the recommended amount, using the method?
A. Ads will never show when a user searches on the advertiser's keywords.
B. Ads will show each time a user searches on the advertiser's keywords, but only during specified time periods.
C. Ads will not show every time a user searches on the advertiser's keywords.
D. Ads will show when a user searches on the advertiser's keywords, but the ad's rank
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 3：
You're managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you're able to effectively invest. What is it? Choose the most closely related answer.
A. The value of traffic available for the keywords you're targeting.
B. The number of websites on the internet.
C. The number of tracking codes installed on your website.
D. Whether you're payment method is credit or debit.
正解：A

質問 4：
The main benefit of location targeting is that advertisers can
A. Adjust campaign targeting options regardless of their physical location.
B. Choose to target a specific Google domain.
C. Choose to only target websites based in a specific region or territory.
D. Target any combination of countries, territories, and regions.
正解：D
解説: (Topexam メンバーにのみ表示されます)

質問 5：
If your ad serving option is set to "optimize" and there are multiple variations of your text ads within the same ad group. AdWords will:
A. Automatically try to show the best performing ad more often.
B. Automatically serve the ad with the highest maximum CPC the most often.
C. Automatically increase your quality score based on the average CTR of the ad group.
D. Automatically lower your bids according to your CPA goal.
正解：A

質問 6：
Ad groups should be used to:
A. Organize your ads by a common theme, such as the types of products or services you want to advertise.
B. Control delivery of your ads so that they appear only to users in a specific geographic location.
C. Control the specific sites that your ad will be targeted to on the Google Display Network.
D. Manage your daily budget according to which keywords are a priority.
正解：A

質問 7：
Which AdWords settings are specified at the account level?
A. Location targeting, cost-per-click (CPC) bids, and match types.
B. Network distribution preferences and a set of keywords.
C. A unique email address, a password, and billing information.
D. A daily budget and a set of keywords and placements.
正解：C

質問 8：
Which is allowable in an AdWords image ad?
A. Use of phrases like "hurry" or "limited time"
B. Text that flashes continuously to attract the user's attention
C. Content that mimics a news article to appear more factual
D. Images that look like a system warning
正解：A
解説: (Topexam メンバーにのみ表示されます)

質問 9：
If your ad group contained the broad match type keyword "tennis shoes," which of the following keyword searches would your ad be eligible to appear on? Select all that apply.
A. Buy tennis shoes
B. Running shoes
C. Tennis clothing
D. Sport equipment
正解：A,C