Google adwords-search 問題集

質問 1：
Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie then creates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?
A. Her image is probably in a .gif format; images must be in a .jpg format.
B. Her image ad will only appear in the Google Content Network, not in Google Search.
C. Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
D. Her image is probably too big to be used in the Google search listing.
正解：B

質問 2：
Henry has created an ad for a sales event at his business. His headline reads 'Huge Sales Event!!!' and his content for the ad reads 'All Cars and Trucks are on Sale This Weekend!' What problems will Google AdWords have with this ad, based on this headline and content?
A. Henry can only have one exclamation point per line.
B. Henry cannot use upper case letters in the content area.
C. Henry cannot advertise cars in Google AdWords.
D. Henry can only have one exclamation point.
正解：D

質問 3：
Kelly has created two ad groups for her realty business in Ohio. In both ad groups, she's identified the keyword 'Columbus Condos' for her ads. What problem exists within this scenario that could affect Kelly's ads?
A. Kelly should merge all the ads into one campaign so that her ads will show up twice in search results.
B. By having two ad groups with the same keyword, Kelly may pay considerably more for her ads because the ads will appear twice in search results.
C. Kelly should not have keywords competing against one another.
D. Kelly should only have one ad group, not multiple groups.
正解：C

質問 4：
Which of the following provides you an excellent way to reach your users even if they are
physically located in non-native areas?
A. Language targeting
B. Device targeting
C. Location targeting
D. Keywords targeting
正解：A

質問 5：
When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting the keyword in quotes?
A. Quote match
B. Phrase match
C. Broad match
D. Exact match
正解：B

質問 6：
You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?
A. Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
B. Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
C. Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
D. Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
正解：B