CIMA CIMAPRO15-E03-X1-ENG 問題集

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CIMA E3 - Strategic Management Question Tutorial 認定 CIMAPRO15-E03-X1-ENG 試験問題:

1. PQR is a charity which has an excellent reputation within its home country. PQR employs over 300 highly experienced staff and has 200 skilled volunteers. PQR's funding mainly comes from donations from the public but its public profile is low compared to larger, more publicized charities.
Due to a recent recession, public donations to PQR have fallen in the last five years, but demand for its services continues to grow.
The government of the country in which PQR operates is encouraging greater collaboration between charities and there have been several recent successful mergers within the charity sector. PQR has recently been approached by a high profile and well funded charity, DDD, with a merger proposal. DDD offers complementary services to those offered by PQR.
Which TWO of the following factors would most likely be considered as an "opportunity" for PQR? (Choose two.)

A) Donations from the public
B) Highly experienced staff
C) Growing demand for its services
D) The excellent reputation of DDD
E) Merging with DDD

2. Which of the following would be likely to encourage an organization to use Scenario Planning? (Choose all that apply.)

A) Uncertainty in the industry is high, relative to management's ability to predict or adjust to change.
B) The organization has not previously experienced any major surprises or expensive strategic mistakes.
C) Competitor's are increasingly using Scenario Planning as part of their strategy formulation process.
D) The organization often experiences 'group-think', leading to a narrow view of the future.
E) The organization has achieved all of its objectives and operates within a stable external environment.

3. DRAG DROP
YZ is a family-run business which manufactures and sells confectionery, employing almost 100 staff. It operates 10 shops in small towns in the north of country P.
Sales of YZ's products have decreased over the last 4 years due to competition from large supermarkets, internet shopping and a general economic downturn, which has hit the north of country P especially hard.
YZ's managing director has recently retired and the board decided to fill the vacancy with an external appointment. The new managing director plans to invest in new manufacturing technology, which would cut staffing levels by 15% and reduce wastage, allowing YZ to lower its prices. YZ's staff are very unhappy about these proposals, feeling that they will destroy YZ's family tradition and reputation that has developed over many years.
Select the correct descriptor for each of the forces for change below:
Select and Place:

Correct

4. Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.
Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)

A) Market penetration using existing products in new markets.
B) Market penetration using new products within existing markets.
C) Product development using new products in new markets.
D) Market penetration using existing products within existing markets.
E) Market development using existing products in new markets.
F) Diversification using new products in new markets.

5. DRAG DROP
In order to organize the value-adding activities to support a chosen strategy, Porter's Generic Strategies are often applied within an organization's value chain.
Against each of the activities listed below, select the Generic Strategy which best defines the strategic approach being taken.
Select and Place:

Correct

質問と回答：