Salesforce Marketing-Cloud-Account-Engagement-Consultant 問題集

質問 1：
LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don ' t have the resources. What do you advise?
A. Hire an agency to create content.
B. Post content from other websites on your own site.
C. Focus on creating as much content as possible.
D. Start a company blog and promote a few high-quality pieces of content.
正解：D

質問 2：
LenoxSoft ' s Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?
A. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
B. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user ' s permissions.
C. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
D. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
正解：B

質問 3：
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field " Contract " which contains the value " Renewed " for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?
A. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of " Add to list " and an action of " Notify assigned user. "
B. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of " Add to List " and an action of " Notify assigned user. "
C. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of " Add to list " and an action of " Notify assigned user. "
D. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of " Notify assigned user " at intervals.
正解：D

質問 4：
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect ' s audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?
A. Enable Kiosk mode on the Marketing Cloud Account Engagement form
B. Enable the Marketing Cloud Account Engagement account setting " Prevent Cookie Crossing "
C. Use the " Forward to a friend " variable tag in Marketing Cloud Account Engagement emails
D. Enable the " Not You? " link to display on the Marketing Cloud Account Engagement form
正解：B

質問 5：
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?
A. For all prospects who have already matched, no new actions will be applied.
B. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
C. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
D. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
正解：A

質問 6：
" LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?
A. Create an automation rule with rules to segment the prospects and actions send the emails
B. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
C. Create a static list to segment the prospects, and then schedule email list sends with completion actions
D. Create a list using a segmentation rule, then use completion actions on a form for the actions
正解：B