Salesforce Marketing-Cloud-Account-Engagement-Consultant 問題集

質問 1：
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
B. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
C. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
D. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
正解：C

質問 2：
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?
A. Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
B. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
C. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
正解：B

質問 3：
How many Social Posting Connectors is it possible to create
A. Many but only one type
B. You can't use any Social Posting connector
C. One each type
D. You can create as many Social Posting connectors as you want
正解：D

質問 4：
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers
A. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
B. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
C. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
D. Have each team member log in and reference the dashboard in the Analytics Studio app.
正解：A,B

質問 5：
Can Marketing both Import and Export Prospects?
A. False
B. True
正解：B

質問 6：
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?
A. The prospect is sent to the recycle bin
B. The prospect is marked as do not email
C. The prospect is unassigned from its user
D. The prospect is marked as opted out
正解：A

質問 7：
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?
A. Einstein Lead Score
B. Einstein Behavior Scoring
C. Einstein Campaign Insights
D. Marketing Cloud Account Engagement Business Units
正解：C
解説: (Topexam メンバーにのみ表示されます)

質問 8：
It is possible for prospect to have less than 0 score
A. False
B. True
正解：B

質問 9：
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score
A. CBDA
B. CDBA
C. ABDC
D. CDAB
正解：B