Salesforce Marketing-Cloud-Account-Engagement-Consultant 問題集

質問 1：
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?
A. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
B. Configure the Salesforce custom object to relate to th< account, lead, or contact
C. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
D. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
正解：B

質問 2：
Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?
A. The ability to assign prospects via automation instead of manually
B. The ability to use existing complex Salesforce lead routing processes
C. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
D. The ability to assign prospects based on specific criteria being met
正解：D

質問 3：
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
A. Email Templates
B. User Notifications
C. Social Posts
D. Dynamic Content
E. User Signatures
正解：A,D,E

質問 4：
Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers
A. A green check mark next to the domain SPF record
B. A green check mark next to the FBS registration ID
C. A green check mark next to the domain key policy
D. A green check mark next to the Salesforce Connected user
正解：A,C
解説: (Topexam メンバーにのみ表示されます)

質問 5：
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?
A. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
B. Update your Salesforce connector user permissions
C. Update your field mappings by going to Admin > Configure Fields
D. Locate the relevant documentation and follow the steps to enable.
正解：A

質問 6：
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
A. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
B. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
C. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
D. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program
正解：B

質問 7：
How could LenoxSoft benefit from Engage Reports?
A. Users can analyze form submission performance for the prospects they have emailed.
B. Sales Managers can analyze lead information like prospect activity, scores, and grades.
C. Users can analyze the performance of their templated and non-templated emails.
D. Sales Managers can receive desktop notifications for their teams' email activities.
正解：C

質問 8：
What is true about Dynamic Content? [Choose three answers]
A. You can add up to 25 variations of content
B. You can use dynamic content in subject lines
C. You can add dynamic content to web pages
D. You can base variations on Scoring Categories
正解：A,B,C

質問 9：
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?
A. Add emails to campaign start displaying engagement history metrics on campaigns.
B. Add engagement history lightning component to lead & contact page layouts.
C. Add engagement history metrics related lists to campaign page layouts.
D. Add engagement history activity related lists to lead & contact page layouts.
正解：D