Salesforce Marketing-Cloud-Account-Engagement-Consultant 問題集

質問 1：
Can Marketing both Import and Export Prospects?
A. False
B. True
正解：B

質問 2：
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?
A. Custom redirect
B. Page action
C. Automation rule
D. Completion action
正解：B

質問 3：
Which are Actions Available with Salesforce Connector (Choose three)
A. Add to Salesforce campaign
B. Assign prospect to queue
C. Delete a Salesforce task
D. Create a Salesforce event
E. Assign prospect via Salesforce active assignment rule
正解：A,B,E

質問 4：
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?
A. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
B. Select the "Accounts" filter that allows filtering by accounts created within the last month.
C. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
D. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
正解：A

質問 5：
"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers
A. Use HML conditional logic statements
B. Define default mail merge values for fields
C. Define page actions to replace field values
D. Use HML merge field modifiers
正解：C

質問 6：
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?
A. Use the Salesforce Mobile App "Send an Email" button.
B. Use the Salesforce "Add to Nurture" button.
C. Use the Salesforce Mobile App "Add to Nurture" button.
D. Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
正解：B

質問 7：
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?
A. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
B. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
C. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
D. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
正解：C

質問 8：
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?
A. The prospects were set to "false" for opted out and set to "true" for do not email.
B. The prospects were on a suppression list used on the operational list email send.
C. The prospects are opted out of the list used on the operational list email send.
D. The prospects were set to "true" for opted out and set to "false" for do not email.
正解：A

質問 9：
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?
A. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
B. Create an automation rule to clear the opt out field on the leads and contacts.
C. Run a permission pass effort to all of the leads and contacts who have opted out.
正解：A