Google adwords-display 問題集

質問 1：
Bonnie has created a video that she would like to include in the Google Content Network as part of her online marketing. She has chosen the click-to-play with the cost-per-click pricing model.
Which one of the following statements best describes when Bonnie will be charged for someone clicking on her advertisement?
A. Every time Bonnie's video is played, paused, or stopped with the in-ad player she won't be charged for each click, just one click per user on the advertisement video.
B. Every click that leads a user to Bonnie's Website results in a charge to Bonnie's account.
C. Every time Bonnie's video is played she'll be charged for the click.
D. Every time Bonnie's video appears (the opening image) she will be charged.
正解：B

質問 2：
Carl has created a new company that provides language translation services for English-speaking people in France. Carl would like to create a Google AdWords that would address people that need his service. Which one of the following targeting options would be the best for Carl?
A. Carl should target the country of France and target the language of English.
B. Carl should target France, write the ad in French, and allow Google to translate the ad.
C. Carl should target the country of France and display his ad in English.
D. Carl should target either France or display his ad in English - he cannot do both.
正解：A

質問 3：
Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?
A. It's the cost of conversions that have happened after a user saw Bob's ad online.
B. It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
C. It's the conversion rate for ads in the Google Content Network.
D. It's the number of conversions that have happened from a video ad.
正解：B

質問 4：
Which of the following is NOT an Ad format available through self-managed AdWords accounts?
A. Image Ads
B. Display Ads
C. Mobile Ads
D. Text Ads
正解：A

質問 5：
You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?
A. 640x360
B. 300x250
C. 950x500
D. 500x500
正解：B

質問 6：
Who is most concerned with ensuring their message reaches their target audience, while
maintaining control of where their brand appears?
A. Direct response advertiser
B. Brand advertiser
C. Campaign advertiser
D. Display advertiser
正解：B

質問 7：
Ben has created 60 videos for YouTube that he uses to promote his software training company. The videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?
A. Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.
B. Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.
C. Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.
D. Ben cannot use YouTube insight because his videos are not promoted videos.
正解：B

質問 8：
Your customer wants you to create a Google AdWords report that will show them how many times the ads were shown and the actual cost-per-click rate. What type of report can you create for the client?
A. CTR report
B. Impression report
C. Conversion reporting
D. Statistical report
正解：D

質問 9：
Mary wants to participate in a reservation campaign on YouTube for her company. She has been working with some designers to create ads, videos, and other content for the campaign. YouTube offers four types of reservations; which one of the following is NOT one of the reserved media placements available on YouTube?
A. AdWords Auction
B. YouTube Run-of-Site
C. YouTube Homepage
D. Partner Watch Pages
正解：A